Could Councils use behavioural tracking to understand what individuals are looking for? How could you Council improve their communication channels to serve up relevant and timely information?
Digital marketing of products and services at a B2C level is common place.However, could G2C work in the same way? The best example of implementation of behavioural tracking of B2C sites is Amazon.com. Targeted email campaigns from Amazon let users know when the items they are interested in, or have looked at in the past, go on sale. Campaigns like this are triggered by information gathered and analysed by tracking the behaviour of the online visitor.
The Public Sector is striving to improve the way it interacts and communicates to it’s citizens at every level, the use of email marketing tools and keeping people informed will be a key component for the communication and marketing teams within the Council. Some Councils are already using this technology, if you would like more information about real life examples, then please send your details to the following link Contact Details
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